Now Playing Tracks

proud2bmeus:

A constant stream of digitally “perfected” ads are taking their toll on our health and self-esteem. The Truth in Advertising Act asks the FTC to investigate and take action. Here’s how you can support it.

What is the Truth in Advertising Act? It’s a bipartisan act that would require the Federal Trade Commission to develop a “regulatory framework for ads that materially change the faces and bodies of the people in them, in order to reduce the damage this type of advertising does to our children.” In other words, we want our government to look seriously at the harmful effects of Photoshop and to put some reasonable guidelines in place to minimize those effects. And you can voice your support by signing this change.org petition, started by dad, activist, and former advertising executive Seth Matlins. As he writes in the petition:

"These ads are weapons of mass perfection and their casualties are stark. 53% of 13 year-old girls are unhappy with their bodies; by the time they are 17, 78% will be. In fact, the 3 most common mental health issues amongst girls — eating disorders, depression, and low self-esteem — can be linked to the images they see of themselves in the media. And boys are impacted also, with 16% HS boys suffering from disordered eating.

"When a prescription drug is making people sick, we ask for an investigation. When false, deceptive and ‘photoshopped’ advertising — creates anatomically impossible, fake, and unhealthy images of human bodies — is making our children sick, in the absence of industry self-regulation, the body responsible for investigating deceptive advertising and protecting consumers, the Federal Trade Commission (FTC), has a duty to step in and investigate what’s making our kids (and adults too) sick."

Why do WE care so much about this legislation? For starters, young people are particularly vulnerable to these “weapons of mass perfection.” Our community is passionate about transforming our media and advertising culture that promotes such narrow and unrealistic standards of beauty. That’s why we launched the Truth in Advertising blog series, personal posts from writers who share their perspectives on how the overuse and abuse of Photoshop has affected them. Here are a few excerpts:

"Every day we view thousands of images, absorbing so much information that we can often forget to filter it in our minds. And what happens with repetition? Acceptance. We have accepted these images to be true. We have accepted these standards of beauty as fact, and unfortunately these standards are impossible to reach." —Diana Rodriguez, “It’s Time to Stop Poisoning Ourselves”

"Being caught up with all of this nonsense back in high school affected me mentally. I still excelled in my grades, but I felt I wasn’t enough because my collarbone wasn’t showing enough, I wasn’t skinny enough. It can get physically exhausting. The media has a part in women developing eating disorders. Harsh to say, but it’s true." —Jaclyn H., “What’s Behind the Lens?”

"We need truth in advertising because it will help women feel less insecure, less ashamed and less self-conscious. It will help with self-esteem and let us feel like, “Hey, even the model is being adjusted and she’s tall and thin. Even she’s not perfect, even she’s not enough, so why even try to be something that in reality is a false advertisement?” This has been a part of the culture now for so long, that this bringing down of the self is almost an instinct."—Marelyne Mendoza, “I Own the Ugly In Me”

"As a young girl, my voice was lost to the sea of low self-esteem and some pretty un-ambitious expectations in regards to my full potential as an individual. Despite all this I found my voice, but not without some help. I want women and girls of all ages to find their voices, too and to understand these unrealistic images are damaging. Because really, who ISN’T affected by them?"—Mary Ruben, “The Consequences of Distortion”

What next? Read the whole Truth in Advertising series and sign the petition to voice your support of the the Truth in Advertising Act (HR 4341).

DEAR ALMOST EVERY ANIME EVER:

businessmeme:

dramatical-harmony:

  • BOOBS DO NOT HAVE SOUND EFFECTS
  • BOOBS DO NOT BLOW IN THE WIND
  • BOOBS DO NOT STAND STRAIGHT UP
  • BOOBS CAN NOT BE TWICE THE SIZE OF YOUR HEAD WHEN YOU’RE TEN YEARS OLD
  • NIPPLES SHOULD NOT BE LONGER/BIGGER THAN THE ACTUAL BREAST
  • THEY ARE NOT PERFECTLY SPHERICAL 
  • THEY DO NOT BOUNCE BACK WHEN SOMETHING HITS THEM
  • AND THEY ARE NOT GRAVITY DEFYING 

we have a anime tity hater

  • Gay and Lesbian Monosexuals:

    "Rumors that this person had different gender attraction as well as same gender attraction were created to make them seem straight."

  • Gay and Lesbian Monosexuals:

    "If you headcanon this character as bi instead of gay you're forcing heterosexuality on them."

  • Gay and Lesbian Monosexuals:

    (calls past mixed gender relationships of a bi person "straight relationships")

  • Gay and Lesbian Monosexuals:

    "As much as we'd like to let bisexuals into our community, when the going gets tough they'll probably align themselves with heteros to save their skins."

  • Gay and Lesbian Monosexuals:

    "So you're only half queer?"

  • Gay and Lesbian Monosexuals:

    (assumes all bi women date men and all bi men date women)

  • Gay and Lesbian Monosexuals:

    "Bisexuals will never know what it's like to experience real bigotry the way we do."

  • Gay and Lesbian Monosexuals:

    "I'd rather have a straight ally represent me than a bi person, at least good allies acknowledge their privilege."

  • Gay and Lesbian Monosexuals:

    "You have a preference for different gender people? So you're actually hetero then?"

  • Gay and Lesbian Monosexuals:

    (assumes all bi people date straight people)

  • Gay and Lesbian Monosexuals:

    "Why would you need 'bi pride,' gay pride already celebrates same gender attraction, isn't that enough? Do you really need to celebrate your heterosexual side too?"

  • Gay and Lesbian Monosexuals:

    "You need to acknowlege your straight passing privelege."

  • Gay and Lesbian Monosexuals:

    (bi person breaks up with them) "So it turns out they were hetero all along."

  • Bi Person:

    ...

  • Bi Person:

    "Sometimes Monosex-"

  • Gay and Lesbian Monosexuals:

    "Excuse me? Did you just lump US in with STRAIGHT PEOPLE? Do you realize how much it hurts to be put in the same category as your OPPRESSOR? Why are you obsessed with proving that you're QUEERER THAN US? If you don't issue us an APOLOGY and then NEVER use that word again it will prove that bi people are the most HOMOPHOBIC people in the world!"

To Tumblr, Love Pixel Union